Best Australian Lifestyle Influencers on Instagram (2025)

Published: March 23, 2025

Curated selection of Australian lifestyle influencers showcasing diverse content from fashion to travel. Notable presence in Melbourne and Sydney, with unique niches like baking and fitness. These influencers offer valuable insights into Australian culture and lifestyle. To explore more influencers, visit our platform.

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Nano(1K-10K)

Shares fitness and lifestyle updates with a focus on personal growth.
1
Profile avatar of "Reza Mohammadi" on "instagram"

@reza6tigh

Reza Mohammadi

Content Focus

lifestyle | fitness | personal updates

Au

1.6K
followers
198
posts
Captures the essence of golf lifestyle and Australian culture.
2
Profile avatar of "Phoebs ๐Ÿ‡ฌ๐Ÿ‡ง" on "instagram"

@phoebe_torrance

Phoebs ๐Ÿ‡ฌ๐Ÿ‡ง

Content Focus

Golf Lifestyle | Australian Culture

โ›ณ๏ธ Golf Lifestyle ๐Ÿ“Melbourne, Aus๐Ÿ‡ฆ๐Ÿ‡บ

2.1K
followers
170
posts
Explores books, food, and fashion with a personal touch.
3
Profile avatar of "Fox and Wolf xoxo" on "instagram"

@foxandwolf.blog

Fox and Wolf xoxo

Content Focus

Books | Food | Fashion | Lifestyle

Books โˆž Food โˆž Fashion โˆž Lifestyle Love our 2.3 followers๐Ÿ™Š foxandwolf.blog@gmail.com ๐Ÿ“ง All posts are ours, thanks๐Ÿ’˜

1.6K
followers
551
posts
Showcases family life and Australian experiences through engaging content.
4
Profile avatar of "Ivana โ–ช๏ธŽ My Australian Home" on "instagram"

@my.australian.home

Ivana โ–ช๏ธŽ My Australian Home

Content Focus

Family | Lifestyle | Australian Life

Mom of 3 | from ๐Ÿ‡ท๐Ÿ‡ธ living in Melbourne Life in Australia | Family | Lifestyle ๐ŸŽฅ Youtube: My Australian Home

2.5K
followers
63
posts
Delights followers with creative baking and dessert recipes.
5
Profile avatar of "Adrian Barilร " on "instagram"

@barilabakes

Adrian Barilร 

Content Focus

Baking | Recipes | Desserts

โœจThe Great Australian Bake Off 2024 Quarter Finalistโœจ ๐Ÿ‘จ๐Ÿปโ€๐ŸณSharing baking, recipes & delightfully camp desserts ๐Ÿ“Naarm/Melbourne

1.3K
followers
138
posts
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Combines style, food, and lifestyle content with a unique Sydney flair.
6
Profile avatar of "aidly" on "instagram"

@aidly

aidly

Content Focus

Style | Food | Lifestyle

UGC Style, Food, Lifestyle โ€” Syd

3.5K
followers
133
posts
Features outdoor adventures and pet lifestyle with a skiing twist.
7
Profile avatar of "Ouzo the Australian Shepherd" on "instagram"

@ouzofrommtl

Ouzo the Australian Shepherd

Content Focus

Outdoor adventures | Lifestyle with pets | Skiing
1.1K
followers
107
posts
Guides outdoor enthusiasts with adventure tips and gear reviews for memorable travel experiences.
8
Profile avatar of "The Bushwalking Blog" on "instagram"

@bushwalkingblog

The Bushwalking Blog

Content Focus

Travel | Outdoor Adventures | Gear Reviews

Helping travel and outdoor enthusiasts find their perfect adventure, as well as the gear and knowledge they need to undertake it.

2.7K
followers
268
posts
Captures stunning nature photography and travel moments, engaging a vibrant community.
9
Profile avatar of "Gill Dayton/Tasmania/Australia" on "instagram"

@tassieapplespice

Gill Dayton/Tasmania/Australia

Content Focus

Lifestyle | Nature Photography | Travel

๐Ÿ“ธSony Alpha โ“‚๏ธ VIP @raw_community_member โ“‚๏ธ LIFE @exquisitepics20_australia โ“‚๏ธ @signatureshots โ“‚๏ธ @passion_4_living_photos โ“‚๏ธ @hey_ihadtosnapthat2

9.1K
followers
2.7K
posts
Combines food, travel, and lifestyle content with a unique perspective as a lawyer and foodie.
10
Profile avatar of "VANESSA | foodie & lifestyle" on "instagram"

@vee_sydeats

VANESSA | foodie & lifestyle

Content Focus

Food | Travel | Lifestyle

๐ŸŒน Food, travel & life adventures โš–๏ธ๐ŸดLawyer & foodie ๐Ÿ“ Sydney AUS

4.5K
followers
303
posts

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Micro(10K-100K)

Advocates personal stories and beauty tips while navigating life with stage IV cancer.
1
Profile avatar of "Natalie Fornasier" on "instagram"

@nataliefornasier

Natalie Fornasier

Content Focus

lifestyle | beauty | personal advocacy

raconteur, advocate beauty + lifestyle writer & content creator ใ€ฐ๏ธ living with stage iv cancer Account maintained by Natalieโ€™s husband, Alexander

31.1K
followers
550
posts
Blends travel, fitness, and fashion insights with a personal touch.
2
Profile avatar of "๐“๐€๐“๐“๐Ž๐Ž๐’ ๐“๐‘๐€๐•๐„๐‹ ๐…๐ˆ๐“๐๐„๐’๐’ ๐Œ๐„๐๐’๐–๐„๐€๐‘ ๐…๐€๐’๐‡๐ˆ๐Ž๐ ๐‹๐ˆ๐…๐„๐’๐“๐˜๐‹๐„ ๐ƒ๐‘๐„๐€๐Œ๐„๐‘" on "instagram"

@lifeofandyj

๐“๐€๐“๐“๐Ž๐Ž๐’ ๐“๐‘๐€๐•๐„๐‹ ๐…๐ˆ๐“๐๐„๐’๐’ ๐Œ๐„๐๐’๐–๐„๐€๐‘ ๐…๐€๐’๐‡๐ˆ๐Ž๐ ๐‹๐ˆ๐…๐„๐’๐“๐˜๐‹๐„ ๐ƒ๐‘๐„๐€๐Œ๐„๐‘

Content Focus

lifestyle | travel | fitness | fashion

๐Ÿฆ‚๐Ÿ‡ฆ๐Ÿ‡บ ๐Ÿ“Australia ๐—ฃ๐—ฟ๐—ถ๐˜ƒ ๐—ฎ๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜ @andyjwray ๐— ๐—ฎ๐—ปโ€™๐˜€ ๐—ฏ๐—ฒ๐˜€๐˜ ๐—ณ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฑ @kostathebluestaffy

14.5K
followers
178
posts
Reality TV star sharing lifestyle insights and behind-the-scenes moments with a large audience.
3
Profile avatar of "Carina" on "instagram"

@carinamirabile

Carina

Content Focus

lifestyle | reality TV

Participant on @MAFS 2025 ๐Ÿค Watch #MAFS on @Channel9 and @9Now

66.2K
followers
324
posts
Reality TV participant offering personal experiences and lifestyle content to engaged followers.
4
Profile avatar of "Teejay" on "instagram"

@teejayhalkias

Teejay

Content Focus

lifestyle | reality TV | personal experiences

Participant on @MAFS 2025 ๐Ÿค Watch #MAFS on @Channel9 and @9Now

24.6K
followers
296
posts
Creates engaging Pokรฉmon GO content, blending gaming with lifestyle insights.
5
Profile avatar of "Zoรซ" on "instagram"

@zoetwodots

Zoรซ

Content Focus

Pokรฉmon GO | Lifestyle | Gaming

Pokรฉmon GO Content Creator from Newcastle, Australia! โค๏ธ๐Ÿงก๐Ÿ’›๐Ÿ’š๐Ÿ’™๐Ÿ’œ๐Ÿ’– ๐Ÿ‘‡LINKS๐Ÿ‘‡

61.5K
followers
1.2K
posts
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Beauty and lifestyle expert showcasing skincare and fashion with a focus on new product launches.
6
Profile avatar of "Ingrid - UGC Creator" on "instagram"

@fabulousandfunlife

Ingrid - UGC Creator

Content Focus

Beauty & Lifestyle | Fashion | Skincare

Beauty & Lifestyle | Sydney AUS TVSN Beauty Influencer Judge 2023 & 2021 Collabs/PR/Contact ๐Ÿ’Œ: fabulousandfunlife@gmail.com

11.8K
followers
1.4K
posts
Reality TV personality providing lifestyle content and dramatic recaps to a dedicated audience.
7
Profile avatar of "Paul" on "instagram"

@paul___antoine

Paul

Content Focus

lifestyle | reality TV

Participant on @MAFS 2025 ๐Ÿค Watch #MAFS on @Channel9 and @9Now

27.1K
followers
73
posts
Blends Balinese and Australian influences in fashion and lifestyle, with a modeling focus.
8
Profile avatar of "PALA NEGARA" on "instagram"

@pala.pala.pala

PALA NEGARA

Content Focus

Lifestyle | Fashion | Modeling

Balinese | Australian @imgmodels Sara.Richardson@img.com

58.8K
followers
24
posts
Lifestyle editor sharing travel and food insights, author of popular friendship books.
9
Profile avatar of "Gyan Yankovich" on "instagram"

@gyanyankovich

Gyan Yankovich

Content Focus

lifestyle | travel | food

Lifestyle Editor @sydneymorningherald @theageaustralia โœ๐Ÿผ Author of Just Friends (Aus/UK) and Friendship First (US) ๐Ÿ“–

11.2K
followers
1.1K
posts
Reality TV participant sharing personal travel experiences and lifestyle content.
10
Profile avatar of "Clint" on "instagram"

@clintjrice

Clint

Content Focus

lifestyle | travel | personal experiences

Participant on @MAFS 2025 ๐Ÿค Watch #MAFS on @Channel9 and @9Now

11.7K
followers
60
posts

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Macro(100K-1M)

Engages millions with vibrant lifestyle and travel content across multiple platforms.
1
Profile avatar of "Nathan lust" on "instagram"

@itsnathanlust

Nathan lust

Content Focus

Lifestyle | Travel | Entertainment

๐Ÿ“From New Zealand, Live in Australia ๐Ÿ“ฑ 5.9M TikTok ๐Ÿ’ป 600k + YouTube โœ‰๏ธ Email - david@emberartists.com

871.1K
followers
347
posts
Certified Pilates and Yoga instructor inspiring wellness through movement and lifestyle content.
2
Profile avatar of "Nicole McPherson" on "instagram"

@movewithnicole

Nicole McPherson

Content Focus

Lifestyle | Yoga | Pilates

๐Ÿ‡ฆ๐Ÿ‡บ ๐Ÿ‡ต๐Ÿ‡ญ ๐Ÿ‡ช๐Ÿ‡ธ ๐ŸŒด Living in Koh Samui, Thailand YouTube: Move With Nicole โ™ก Certified Pilates & Yoga Teacher (RYT 500) โ™ก Ex Latin Ballroom Dancer

474.4K
followers
286
posts
Engages audience with comedy and lifestyle content, promoting tours and live events.
3
Profile avatar of "Aaron Chen" on "instagram"

@chennylifestyle

Aaron Chen

Content Focus

Comedy | Lifestyle | Tours

Tour on sale now. Link in bio

155.5K
followers
265
posts
Fitness influencer promoting health challenges and high-protein meal plans.
4
Profile avatar of "Kelsie Faith Thomas" on "instagram"

@kelsiefaithhthomas

Kelsie Faith Thomas

Content Focus

Fitness & Health | Lifestyle

Fitness & Health Sydney, Australia ๐Ÿ‡ฆ๐Ÿ‡บ 6WK- Challenge โฌ‡๏ธ @gymshark code / KELSIE10 @ehplabs ATHLETE code | KELSIE High protein meals code| KELSIE

498.2K
followers
750
posts
Humorous reality TV commentary with a podcast offering insider secrets.
5
Profile avatar of "MAFS funny" on "instagram"

@mafsfunny

MAFS funny

Content Focus

Reality TV commentary | Humor | Podcasting

A very silly page by @jshfx1 Listen to The MAFS Funny Podcast below for spoilers, scandals and the secrets they donโ€™t want you to knowโ€ฆ. ๐Ÿคซ

142.7K
followers
1.4K
posts
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Curates a montage of lifestyle, beauty, and fashion inspirations with a large following.
6
Profile avatar of "theyallhateus" on "instagram"

@theyallhateus

theyallhateus

Content Focus

lifestyle | beauty | fashion

Our website is a montage of everything we love & that inspires us by @tashsefton @elle_ferguson

115.6K
followers
954
posts
Shares personal lifestyle and beauty experiences with a reflective digital journal style.
7
Profile avatar of "Tori" on "instagram"

@torileighadams

Tori

Content Focus

lifestyle | personal experiences | beauty

Itโ€™s a digital journal really ๐Ÿงš๐Ÿผโ€โ™€๏ธโœจ๐Ÿซถ๐Ÿผ ๐Ÿ’Œ chontelle@huume.com.au ๐Ÿ“ Gold Coast ๐Ÿ’ MAFS S11

186.1K
followers
123
posts
Focuses on lifestyle, wellness, and business with a creative touch through an aesthetic app.
8
Profile avatar of "Emma Fell" on "instagram"

@emmabfell

Emma Fell

Content Focus

lifestyle | wellness | business

| 27 | Gold Coast, Australia Lifestyle, wellness & business ๐Ÿค I created an aesthetic calendar - @inchargeapp

116.4K
followers
1.4K
posts
Captures travel, food, and events with engaging photography and videography.
9
Profile avatar of "Chester See" on "instagram"

@seeshots

Chester See

Content Focus

Travel | Food | Events

๐ŸŽฅ ๐Ÿ“ธ: Travel, Food, Events, Experiences, & Relatable things ๐Ÿ : Sydney ๐Ÿ‡ฆ๐Ÿ‡บ โœ‰๏ธ Collaborate with me on Content Creation, Videography & Photography

185.0K
followers
4.4K
posts
Shares vibrant lifestyle, fitness, and cooking insights with a lively audience.
10
Profile avatar of "Hannah Zaslawski" on "instagram"

@hannahzaslawski

Hannah Zaslawski

Content Focus

Lifestyle | Fitness | Cooking

Single gal in her 30, Flirty and Thriving Era ๐ŸŒธFifty first dates๐ŸŒธ Australian born on Gadigal Land MGMT: @iconmanagement

123.3K
followers
558
posts

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Mega(1M+)

Fitness and mindset advocate inspiring over a million followers with lifestyle tips.
1
Profile avatar of "lily" on "instagram"

@lily_bowman

lily

Content Focus

Mindset | Fitness | Lifestyle

โฅ Mindset, fitness & life stuff :) ๐Ÿ‹๏ธโ€โ™€๏ธ @bwmnactive โœ‰๏ธ lilybowman@vivemanagement.com.au โ†“ My YouTube

1.3M
followers
957
posts
Empowers personal branding and fitness with a massive, engaged audience.
2
Profile avatar of "James Smith" on "instagram"

@jamessmith

James Smith

Content Focus

Lifestyle | Fitness | Personal Branding

๐Ÿ‘๏ธ Drink @neutonic ๐Ÿ‹๐Ÿผโ€โ™€๏ธ @affordableonlinecoaching ๐Ÿ’ฐ Build your personal brand @jamessmith.business ๐ŸŽ™๏ธ Bookings & Events luke@jamessmith.live

1.5M
followers
4.6K
posts
Captures family lifestyle and parenting moments, fostering collaborations with a vast audience.
3
Profile avatar of "Jeraldine Blackman" on "instagram"

@theblackmanfamilyofficial

Jeraldine Blackman

Content Focus

Family lifestyle | Parenting | Collaborations

๐Ÿ“: AUSTRALIA Australia Collabs: Lauren@neuralle.com Philippines Collabs: theblackmanfamily.gma7@gmail.com Personal: jeraldine@theblackmanfamily.com

3.2M
followers
5.3K
posts
Promotes yoga, health, and wellness with over 1.3M followers, often found at the beach.
4
Profile avatar of "SJANA โ€ข Yoga | Health | Wellness" on "instagram"

@sjanaelise

SJANA โ€ข Yoga | Health | Wellness

Content Focus

Yoga | Health | Wellness

โ˜ผ Sunshine seeking, yoga doing, happy little health hippie โ‹’ Wellness and Wholesome Living Iโ€™m probably at the beach ๐ŸŒž ๐Ÿ“ Bali ๐ŸŒด๐ŸŒŠ๐Ÿฆ‹

1.3M
followers
3.4K
posts
Offers fitness and beauty insights, inspiring millions with her wellness journey.
5
Profile avatar of "Emily Skye" on "instagram"

@emilyskyefit

Emily Skye

Content Focus

Family | Fitness | Wellness | Beauty

Family โ™ก Fitness โ™ก Wellness โ™ก Beauty Founder @james_cosmetics & Emily Skye FIT @emilyskyebeauty @emilyskyefitness โœจGET FIT FOR 14 DAYS FREE โ‡ฉ

2.7M
followers
3.5K
posts
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Delivers innovative styling and cleaning hacks, captivating a massive audience.
6
Profile avatar of "Chantel Mila Ibbotson" on "instagram"

@mama_mila_au

Chantel Mila Ibbotson

Content Focus

Styling | Organizing | Cleaning Hacks

๐ŸŒป Your Bestie in Styling, Organising + Cleaning Hacks ๐Ÿ“– Author โ€˜The Dream Cleanโ€™ | Mum of 2 ๐Ÿ•ŠFounder @mamamilahome ๐Ÿ“ง ruby@daymgmt.com.au

3.0M
followers
1.0K
posts
Influences with chic fashion, travel adventures, and a luxurious lifestyle narrative.
7
Profile avatar of "Pia Muehlenbeck" on "instagram"

@piamuehlenbeck

Pia Muehlenbeck

Content Focus

fashion | lifestyle | travel

โ€ข fashion โ€ข lifestyle โ€ข travel โ€ข mgmt: grace@22.com.au

2.0M
followers
3.1K
posts

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