San Diego's Influencer Scene: A Diverse Tapestry of Voices

Published: March 27, 2025

The influencer landscape in San Diego is a vibrant mix of creativity and authenticity. From lifestyle bloggers to real estate experts, these creators infuse their content with the unique spirit of Southern California. Their work often reflects the laid-back yet dynamic culture of the region, resonating with audiences both locally and beyond. Check out additional voices on our platform.

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Nano(1K-10K)

Shares personal travel and lifestyle experiences with a creative flair.
1
Profile avatar of "๐Ÿ”ฅGinevraโ„๏ธ" on "instagram"

@ginnigallonelatte

๐Ÿ”ฅGinevraโ„๏ธ

Content Focus

Personal experiences | Travel | Lifestyle

G๐ŸŒช๐Ÿ“๐ŸกItalyโœˆ๏ธSan Diego๐Ÿ– ๐ŸŽง ๐Ÿง˜๐Ÿผโ€โ™‚๏ธFree your mind๐Ÿง˜๐Ÿผโ€โ™€๏ธ๐ŸŽจ

3.8K
followers
103
posts
Captures lifestyle and travel adventures with a personal touch.
2
Profile avatar of "๐Ÿงฟ aishwarya mahesh ๐Ÿฆš" on "instagram"

@aish.mahesh

๐Ÿงฟ aishwarya mahesh ๐Ÿฆš

Content Focus

lifestyle | travel | personal experiences

@ucberkeleymet alum | san diego | @remymaheshโ€™s human

1.9K
followers
51
posts
Combines lifestyle, travel, and real estate expertise in unique posts.
3
Profile avatar of "Kelly Wentworth" on "instagram"

@thekellyannwentworth

Kelly Wentworth

Content Focus

Lifestyle | Travel | Real Estate

๐ต๐‘œ๐“Ž ๐‘€๐‘œ๐“‚ ๐Ÿฉต ๐‘…๐‘’๐’ถ๐“ ๐ธ๐“ˆ๐“‰๐’ถ๐“‰๐‘’ ๐ผ๐“ƒ๐“‹๐‘’๐“ˆ๐“‰๐‘œ๐“‡ ๐Ÿ™๏ธ ๐’ฏ๐“‡๐’ถ๐“‹๐‘’๐“ ๐’ฅ๐“Š๐“ƒ๐“€๐’พ๐‘’ ๐ŸŒŽ โœˆ๏ธ ๐’ฎ๐’ถ๐“ƒ ๐’Ÿ๐’พ๐‘’๐‘”๐‘œ ๐ฟ๐’พ๐“‹๐’พ๐“ƒ๐‘” ๐Ÿ„๐Ÿปโ€โ™€๏ธ ๐ฟ๐’พ๐’ป๐‘’๐“ˆ๐“‰๐“Ž๐“๐‘’ ๐Ÿ’…๐Ÿฝ ๐น๐’พ๐“ƒ๐’ถ๐“ƒ๐’ธ๐’พ๐’ถ๐“ ๐น๐“‡๐‘’๐‘’๐’น๐‘œ๐“‚ ๐Ÿ’ธ ๐’ฉ๐’ถ๐“‹๐“Ž ๐’ฑ๐‘’๐“‰ โš“๏ธ

1.0K
followers
39
posts
Promotes real estate insights and lifestyle tips with professional expertise.
4
Profile avatar of "Sanam Faramarzi | Realtor | Lifestyle | San Diego" on "instagram"

@realestatebysanam

Sanam Faramarzi | Realtor | Lifestyle | San Diego

Content Focus

Real Estate | Lifestyle

Building generational wealth through Real Estate ๐Ÿก PSAR Top 3% Realtor in SD | eXp Realty ๐Ÿ”‘ Mommy to Enzo ๐Ÿถ DRE#02075567

2.6K
followers
54
posts
Models and shares fashion insights with a focus on lifestyle.
5
Profile avatar of "๐“๐“ช๐“ฝ๐“ช๐“ต๐“ฒ๐“ท๐“ช โ€ข Model San Diego ๐Ÿ“ LA" on "instagram"

@natalina_cali

๐“๐“ช๐“ฝ๐“ช๐“ต๐“ฒ๐“ท๐“ช โ€ข Model San Diego ๐Ÿ“ LA

Content Focus

Modeling | Fashion | Lifestyle

๐•„๐• ๐••๐•–๐•๐•š๐•Ÿ๐•˜โ€ข ๐”ฝ๐•’๐•ค๐•™๐•š๐• ๐•Ÿ โ€ข ๐•ƒ๐•š๐•—๐•–๐•ค๐•ฅ๐•ช๐•๐•–

2.3K
followers
274
posts
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Explores food and lifestyle with a passion for culinary adventures.
6
Profile avatar of "Lโ™ก San Diego foodie | cooking | lifestyle UGC creator" on "instagram"

@lena.noms

Lโ™ก San Diego foodie | cooking | lifestyle UGC creator

Content Focus

food | lifestyle | travel

@leenuhhh's kitchen ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿณ๐Ÿ“SD โ†”๏ธ LA ๐ŸŒด โœˆ travels for noms | home + wellnessโœจ๏ธ ๐Ÿ’Š pharmacist | dog mama ๐Ÿถ | matcha addict๐Ÿ’š ๐Ÿ’Œ email/DM to collab!

6.1K
followers
378
posts
Blends surfing, travel, and lifestyle with entrepreneurial spirit.
7
Profile avatar of "Patricia | Surf, Travel & Lifestyle" on "instagram"

@patitudeee

Patricia | Surf, Travel & Lifestyle

Content Focus

Surfing | Travel | Lifestyle

surfer gal starting a bikini biz @tanmadonnas ๐Ÿ–ค๐Ÿ’– and trying to have fun doing it โ˜ผใ€ฐ San Diego, California ใ€ฐโ˜ผ patricia@tanmadonnas.com

2.0K
followers
145
posts
Shares personal lifestyle and travel experiences with a focus on San Diego life.
8
Profile avatar of "๐—”๐—ป๐—ด๐—ฒ๐—น๐—ฎ ๐—•๐—ฒ๐—น๐—น-๐—ฆ๐—ป๐—ถ๐—ฑ๐—ฒ๐—ฟ" on "instagram"

@princessang04

๐—”๐—ป๐—ด๐—ฒ๐—น๐—ฎ ๐—•๐—ฒ๐—น๐—น-๐—ฆ๐—ป๐—ถ๐—ฑ๐—ฒ๐—ฟ

Content Focus

Lifestyle | Personal Experiences | Travel

Bแด‡ สŸษชแด‹แด‡ sษดแดแดก, Beautiful but cold๐Ÿ–ค ๐Ÿ“San Diego

2.9K
followers
88
posts
Offers insights into lifestyle and food experiences, connecting Kansas City to San Diego.
9
Profile avatar of "Christian Nicole" on "instagram"

@christiannicolejanes

Christian Nicole

Content Focus

Lifestyle | Food | Personal Experiences

โ€ขIt's All Happeningโ€ข {KCMO->SDCA}

1.4K
followers
566
posts
Explores lifestyle and travel with a focus on San Diego and LA, embracing Latina culture.
10
Profile avatar of "Zayra Duran / San Diego โ™ก" on "instagram"

@zayranduran

Zayra Duran / San Diego โ™ก

Content Focus

lifestyle | travel

lifestyle + travel San Diego / LA / Latina ๐Ÿ“ง: zayraduran@yahoo.com

1.9K
followers
282
posts

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Micro(10K-100K)

Showcases luxury cars and lifestyle with a focus on supercar culture.
1
Profile avatar of "c8_rocket_" on "instagram"

@c8_rocket_

c8_rocket_

Content Focus

Cars | Supercars | Lifestyle

Entrepreneur ๐ŸŒŽ business ig @luxdetailingoc public figure Just an Immigrant living life owner: ๐ŸŽ๏ธ 2021 C8 ๐ŸŽ๏ธ 2020 E450 ๐Ÿ๏ธ 2019 R6 ๐Ÿ๏ธ2012 gsxr 750

95.5K
followers
72
posts
Offers insights into family life and travel with engaging content.
2
Profile avatar of "Cody & Bray" on "instagram"

@codyandbray

Cody & Bray

Content Focus

Family Life | Travel | Parenting

San Diego, CA Married Life & Family Content @cody_kamp | @bralynmkamp Travel account @codyandbraytravel

23.2K
followers
436
posts
Creates intricate pinstriping art, blending custom paint with lifestyle elements.
3
Profile avatar of "Jonathan Mercado" on "instagram"

@mercadospinstriping

Jonathan Mercado

Content Focus

Pinstriping | Custom Paint | Lifestyle

San Diego,CA . pinstriping and patterns๐Ÿ’€ #mercadospinstriping LIFESTYLE CC LOS ANGELES.

43.0K
followers
2.9K
posts
Showcases the humorous and stylish life of a dog model with a SoCal flair.
4
Profile avatar of "Bailey | SoCal Dog Influencer" on "instagram"

@real_puplife_with_bailey

Bailey | SoCal Dog Influencer

Content Focus

Dog lifestyle | Pet modeling | Humor

๐Ÿพ Real Life of a Dog Model with Attitude ๐ŸŽ‚01/07/2020 ๐Ÿ“San Diego Pup ๐Ÿ’ŒCollab: puplifewithbailey@gmail.com

20.2K
followers
2.1K
posts
Offers a glimpse into aesthetic lifestyle and mini vlogs from San Diego.
5
Profile avatar of "Lexi Gibbons" on "instagram"

@lexigibbons

Lexi Gibbons

Content Focus

lifestyle | mini vlogs | aesthetics

san diego, ca my life and things !!! mini vlogs + lifestyle + aesthetics โœ‰๏ธ leximcollabs@gmail.com

10.1K
followers
213
posts
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Celebrates family and food with a focus on lifestyle and personal milestones.
6
Profile avatar of "๐—ง๐—ฎ๐˜†๐—น๐—ผ๐—ฟ | ๐—ฆ๐—ฎ๐—ป ๐——๐—ถ๐—ฒ๐—ด๐—ผโ™ฅ๏ธŽ" on "instagram"

@taylorashley813

๐—ง๐—ฎ๐˜†๐—น๐—ผ๐—ฟ | ๐—ฆ๐—ฎ๐—ป ๐——๐—ถ๐—ฒ๐—ด๐—ผโ™ฅ๏ธŽ

Content Focus

Lifestyle | Food | Family

โ™ฅ๏ธŽ ๐™ป๐š’๐š๐šŽ๐šœ๐š๐šข๐š•๐šŽ | ๐™ต๐š˜๐š˜๐š | ๐šƒ๐š›๐šŠ๐šŸ๐šŽ๐š• | ๐™ต๐šŠ๐š–๐š’๐š•๐šข โฌ‡๏ธ๐–ซ๐—‚๐—‡๐—„ ๐—๐—ˆ ๐–ผ๐—ˆ๐—…๐—…๐–บ๐–ป, ๐—‰๐—ˆ๐—‹๐—๐–ฟ๐—ˆ๐—…๐—‚๐—ˆ, & ๐—†๐—ˆ๐—‹๐–พ!โฌ‡๏ธ

27.1K
followers
167
posts
Shares vibrant food and travel experiences with a focus on lifestyle and co-founding ventures.
7
Profile avatar of "Destiny Spang๐Ÿฆฉ๐Ÿชฉ" on "instagram"

@manifeast_destiny

Destiny Spang๐Ÿฆฉ๐Ÿชฉ

Content Focus

Food | Travel | Lifestyle

๐Ÿ“South Florida ๐ŸดEats + Drinks โœˆ๏ธ Travel ๐Ÿ”œ Colombia ๐Ÿ‡จ๐Ÿ‡ด ๐Ÿ’Œ destiny@winditupmedia.com ๐ŸŽถ Live Music ๐Ÿƒ๐Ÿผโ€โ™€๏ธ Fit-ish ๐Ÿ’™ @float8ion co-founder

12.4K
followers
3.3K
posts
Combines travel and family lifestyle content, celebrating personal milestones with followers.
8
Profile avatar of "K A R A N K A U R" on "instagram"

@stylewithkaur

K A R A N K A U R

Content Focus

Travel | Family | Lifestyle

Travel ~ Baby ~ lifestyle

27.1K
followers
517
posts
Offers parenting tips and local event ideas with a humorous twist for San Diego families.
9
Profile avatar of "San Diego Mom" on "instagram"

@sandiegogirlmom

San Diego Mom

Content Focus

Family activities | Parenting tips | Local events

Bilingual ๐Ÿ“San Diego content creator mom of โœŒ๏ธ Life with kids, outing ideas and a little humor! sandiegogirlmom@gmail.com

13.2K
followers
662
posts
Shares vibrant family lifestyle and fashion insights, connecting with a broad audience.
10
Profile avatar of "Vanessa Balli Moorten" on "instagram"

@vanessaballi

Vanessa Balli Moorten

Content Focus

Lifestyle | Family | Fashion

Mom | Wife | Lifestyle | Fashion | Beauty | Hair Living in San Diego @rickz903 Wife & Josieโ€™s Mom Collabs: vanessa.balli1@gmail.com

18.6K
followers
2.2K
posts

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Macro(100K-1M)

Promotes queer fashion and lifestyle with a vibrant, engaged community.
1
Profile avatar of "Claire Holt" on "instagram"

@claire_holt12

Claire Holt

Content Focus

queer fashion | lifestyle | personal style

queer fashion & lifestyle ๐Ÿณ๏ธโ€๐ŸŒˆ San Diego, CA on tiktok as @ claire_holt12 (350k+) ๐Ÿ“ง business: amelia@theactorsgroup.com

167.2K
followers
115
posts
Automotive entrepreneur sharing personal experiences and business insights from San Diego.
2
Profile avatar of "Evan Beckerman" on "instagram"

@evanbeckerman

Evan Beckerman

Content Focus

Entrepreneurship | Automotive | Personal Experiences

๐Ÿ’ช๐Ÿป Co-Founder:@throtl ๐Ÿ“ San Diego, CA ๐Ÿ“จ evanbeckerman@gmail.com

109.0K
followers
1.4K
posts
Promotes urban gardening with sustainable practices, focusing on flavor and variety in San Diego.
3
Profile avatar of "Jacques Lyakov" on "instagram"

@jacquesinthegarden

Jacques Lyakov

Content Focus

Urban gardening | Gardening tips | Sustainable practices

Garden Hermit @epicgardening Urban gardening in San Diego (10b), growing for flavor and variety!

362.8K
followers
528
posts
Home decor and lifestyle expert with a passion for backyard animals and festive creativity.
4
Profile avatar of "Shayna Green" on "instagram"

@hanginwithhaley

Shayna Green

Content Focus

Home decor | Lifestyle | Cooking

Lover of Home decor, Holiday, cooking and life. Backyard Chickens, Dogs & Cats. Influencer / Content Creator Coach Message for Details

190.5K
followers
570
posts
Combines golf expertise with fitness tips, engaging a large audience in active lifestyle content.
5
Profile avatar of "Cassandra Marie" on "instagram"

@cassmarie_b

Cassandra Marie

Content Focus

Golf | Fitness | Lifestyle

Everything Golf and Fitness @macadegolf @callawaygolf

439.8K
followers
724
posts
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Travel and lifestyle influencer sharing fashion insights and professional travel experiences.
6
Profile avatar of "Amanda Oseguera" on "instagram"

@amandamoseguera

Amanda Oseguera

Content Focus

Travel | Lifestyle | Fashion

Professional Gallerina โœˆ๏ธ San Diego Business inquiries : jesse@matl-ent.com ๐Ÿ’Œ: flyingwithamanda@gmail.com

132.1K
followers
1.3K
posts
Guides followers through San Diego's attractions and food with extensive local insights.
7
Profile avatar of "San Diego Local" on "instagram"

@san.diego.local

San Diego Local

Content Focus

Local attractions | Food reviews | Community events

Your local guide to everything San Diego! Tag us at #sandiegolocal

108.7K
followers
486
posts
Global whisky expert sharing investment insights and lifestyle tips with a vast audience.
8
Profile avatar of "Gavin Linde" on "instagram"

@rolexwhisky

Gavin Linde

Content Focus

Whisky Enthusiast | Spirits Investor | Lifestyle

GLOBAL Whisky Influencer ๐Ÿ Make Whiskey Great Again Hats Spirits Investor ๐Ÿ“ˆ Rolex CollectorโŒš๏ธ Podcaster ๐Ÿ“ก @world_whiskies #suntoryflex 21+ Only

225.3K
followers
6.6K
posts

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Mega(1M+)

Delivers comedy and live performance updates to a large audience.
1
Profile avatar of "Gaurav Kapoor" on "instagram"

@gauravkpoor

Gaurav Kapoor

Content Focus

Comedy | Live Performances | Tours

Work Queries - gauravkapoorcomedy@gmail.com gauravkapoorlive@gmail.com Upcoming Show Links โฌ‡๏ธ

1.2M
followers
804
posts
Shares mouthwatering recipes and cooking tips with a massive foodie audience.
2
Profile avatar of "Susi" on "instagram"

@susividal

Susi

Content Focus

Food | Cooking | Recipes

buy me a coffee and Iโ€™ll go stay horngry ๐Ÿ“ง: team@susividal.com MY NEW APRON ๐Ÿซถ๐Ÿผโฌ‡๏ธ

2.8M
followers
438
posts
Empowers through CrossFit achievements and engaging fitness content for a massive audience.
3
Profile avatar of "Dani Elle Speegle" on "instagram"

@dellespeegle

Dani Elle Speegle

Content Focus

Fitness | CrossFit | Empowerment

#GirlsWhoEat 5x CrossFit Games Athlete Titan Games SZN 2 Winner Management: @athelogroup

1.8M
followers
1.1K
posts
Creates uplifting affirmation music, blending personal growth with a large, engaged audience.
4
Profile avatar of "๐Ÿ„Shanin Blake๐Ÿ„" on "instagram"

@shaninblake

๐Ÿ„Shanin Blake๐Ÿ„

Content Focus

Music | Personal Growth | Affirmations

๐ŸŒž ๐Ÿƒ๐ŸŽถ Affirmation Music ๐ŸŽถ๐Ÿƒ๐ŸŒž ๐‘ โ„Ž๐‘Ž๐‘›๐‘–๐‘›๐‘๐‘™๐‘Ž๐‘˜๐‘’๐‘š๐‘ข๐‘ ๐‘–๐‘๏ผ ๐‘”๐‘š๐‘Ž๐‘–๐‘™๏ผŽ๐‘๐‘œ๐‘š ๐Ÿฆ‹ music links๐Ÿฆ‹๐Ÿ‘‡

1.4M
followers
899
posts
Comedian and podcaster delivering stand-up specials and engaging content to a massive audience.
5
Profile avatar of "Trevor Wallace" on "instagram"

@trevorwallace

Trevor Wallace

Content Focus

Comedy | Stand-up | Podcasting

pod: @stiffsockspod stand up special โ€˜Pterodactylโ€™ on @primevideo tour datesโฌ‡๏ธ San Antonio | Houston | Chi | New Orleans + 25 more on website!

4.0M
followers
909
posts

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