The TikTok Voices of Sustainable Beauty Innovators

Published: March 18, 2025

In the realm of TikTok, sustainable beauty creators are reshaping how we think about skincare and cosmetics. These influencers, like Sophia and ReLauren, integrate eco-friendly practices into their content, focusing on clean beauty and zero waste. Their audiences value the authenticity and commitment to sustainability they bring. Check out additional voices on our platform.

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Nano(1K-10K)

Provides vegan, hormone-conscious skincare for eco-friendly beauty enthusiasts.
1
Profile avatar of "Asili Living Co Skincare 🇨🇦" on "tiktok"

@asililivingco

Asili Living Co Skincare 🇨🇦

Content Focus

Vegan skincare | Eco-friendly beauty

Vegan hormone-conscious skincare and bath products that support graceful aging

2.7K
followers
269
posts
Shares DIY beauty and interior design tips with a focus on lifestyle enhancement.
2
Profile avatar of "Wendy | Lifestyle + Interior" on "tiktok"

@houseofcasey

Wendy | Lifestyle + Interior

Content Focus

DIY beauty | Lifestyle | Interior design

🌱Plants 🏠Interior 👩🏽‍🦱Lifestyle 5k followers? 🥰 ❤️Follow on IG❤️

4.1K
followers
63
posts
Offers lifestyle insights with a focus on clean beauty and family-friendly cooking content.
3
Profile avatar of "Mama Bree🩵" on "tiktok"

@brieanabradley

Mama Bree🩵

Content Focus

Lifestyle | Clean Beauty | Cooking

✨Boy Mom | Wife | Lifestyle | Cooking✨ 📩: Mamabreecollab@gmail.com

1.1K
followers
76
posts
Showcases eco-friendly makeup using herbal and plant-based ingredients.
4
Profile avatar of "Karla Cosmetica Natural" on "tiktok"

@karlacosmeticanatural

Karla Cosmetica Natural

Content Focus

Eco-friendly makeup | Herbal ingredients

Maquillaje ecológico Herbal a base plantas & ingredientes nutritivos.🌸

1.1K
followers
36
posts
Educates on sustainable beauty practices and cosmetic packaging innovations.
5
Profile avatar of "Allison Turquoise" on "tiktok"

@allisonturquoise

Allison Turquoise

Content Focus

Sustainable beauty practices | Cosmetic packaging education

💼 Cosmetic Packaging Sales Director 🧴Packaging & Sustainability Education

6.5K
followers
217
posts
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Shares eco-friendly beauty tips and sustainable lifestyle insights with a global perspective.
6
Profile avatar of "Megan Mae" on "tiktok"

@_megmae

Megan Mae

Content Focus

Sustainable beauty | Eco-friendly lifestyle

Imperfect Sustainability | Celiac | Life Abroad 🌴

3.9K
followers
318
posts
Provides beauty recommendations and insights into sustainable beauty practices.
7
Profile avatar of "hanahdewybae" on "tiktok"

@hanahdewybae

hanahdewybae

Content Focus

sustainable beauty | beauty recommendations | personal lifestyle

sharing beauty recs + life in sf ceo @pctalent.co shop my favs ⬇️

4.7K
followers
1.9K
posts
Innovates in eco-friendly beauty with a unique waterless moisturizer concept.
8
Profile avatar of "Kate McLeod" on "tiktok"

@kate__mcleod

Kate McLeod

Content Focus

eco-friendly beauty | self-care practices

Creator of the Body Stone, a waterless solid moisturizer & self care practice ✨

3.2K
followers
556
posts
Encourages sustainable living through eco-friendly product recommendations.
9
Profile avatar of "bethany 💫" on "tiktok"

@literally.bethany

bethany 💫

Content Focus

eco-friendly products | sustainable living

here to share my favorite Shop finds 🫡 collab ⬇️ literallybethany.tts@gmail.com

5.1K
followers
1.1K
posts

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Micro(10K-100K)

Promotes eco-friendly beauty and thrifting with a focus on sustainability.
1
Profile avatar of "Sophia" on "tiktok"

@sophiaxverde

Sophia

Content Focus

sustainability | eco-friendly beauty | thrifting

probably outside 🌎 travel x sustainability x thrifting sophia@moda-verde.com

86.6K
followers
902
posts
Advocates for a healthy lifestyle and clean beauty practices.
2
Profile avatar of "casuallyalluring" on "tiktok"

@casuallyalluring

casuallyalluring

Content Focus

healthy lifestyle | clean beauty

healthy lifestyle 👩🏽‍❤️‍💋‍👨🏻💘🐶🌞✨🧘🏽‍♀️🌿ॐ info@casuallyalluring.com

48.1K
followers
848
posts
Promotes Indigenous-owned, sustainable beauty with a strong vegan and eco-conscious ethos.
3
Profile avatar of "cheekbonebeauty" on "tiktok"

@cheekbonebeauty

cheekbonebeauty

Content Focus

Sustainable beauty | Indigenous-owned

Indigenous Sustainably Minded Vegan & B Corp 🇨🇦Sephora 🇺🇸@jcpennybeauty

47.8K
followers
1.8K
posts
Focuses on mind, body, and planet with recommendations for sustainable beauty products.
4
Profile avatar of "Krystalynn Gier 🪴" on "tiktok"

@krystalynngier

Krystalynn Gier 🪴

Content Focus

sustainable beauty | eco-friendly products

all things mind body & planet ✨ find me on IG & YT ✨ ☕️🌤🧺🕊🪴💐🥂💭🌙

49.7K
followers
1.3K
posts
Indigenous artist promoting sustainable beauty and Indigenous-owned products.
5
Profile avatar of "🖤Natasha Fisher🖤" on "tiktok"

@natashafisher_

🖤Natasha Fisher🖤

Content Focus

Sustainable beauty | Indigenous-owned products

Indigenous artist in Tkaronto Nish/Finn natashafishermgmt@gmail.com 🎶 ❤️👇🏼

55.6K
followers
887
posts
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Encourages conscious consumerism with a focus on sustainable beauty products.
6
Profile avatar of "marissa.offline" on "tiktok"

@marissa.offline

marissa.offline

Content Focus

sustainable beauty | eco-friendly products

🌱conscious consumer ✉️worthnotwaste@gmail.com

13.0K
followers
358
posts
Promotes eco-friendly hair care with a focus on sustainability and planet-friendly practices.
7
Profile avatar of "Flora Flora Co" on "tiktok"

@florafloraco

Flora Flora Co

Content Focus

sustainable hair care | eco-friendly beauty

A better way to care for your hair & planet 🌿🧼 code TIKTOK15 for 15% off 🖤

54.7K
followers
452
posts
Shares vegan lifestyle tips, eco-friendly beauty, and travel adventures with a vibrant community.
8
Profile avatar of "Natalie" on "tiktok"

@whatsupnattig

Natalie

Content Focus

vegan lifestyle | eco-friendly beauty | travel and eats

🦋a vegan girlie loving life 🦋 🍊OC ✈️ travel & eats 🍟 Whatsupnattig@gmail.com

33.0K
followers
1.2K
posts
Advocates for balanced health and wellness with non-toxic beauty recommendations.
9
Profile avatar of "Stacey Asis" on "tiktok"

@staceyyasis

Stacey Asis

Content Focus

health | wellness | beauty

a balanced approach to health wellness/beauty staceyasis@dulcedo.com

47.1K
followers
1.1K
posts
Focuses on holistic living and non-toxic beauty swaps for a healthier lifestyle.
10
Profile avatar of "Morgan" on "tiktok"

@morganlkeen

Morgan

Content Focus

holistic living | non-toxic beauty

holistic living + non-tox swaps 🍵🫧 💌 morganllkeen@gmail.com

56.5K
followers
449
posts

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Macro(100K-1M)

Combines sustainability with humor through engaging skits and eco-friendly tips.
1
Profile avatar of "ReLauren" on "tiktok"

@relauren

ReLauren

Content Focus

sustainability | eco-friendly beauty | skits

sustainability, skits & silliness hello@relauren.com boom, baby! 🌞🌍⚡️

256.6K
followers
929
posts
Showcases dark fashion and sustainable beauty with a unique aesthetic.
2
Profile avatar of "Thewolfinlace" on "tiktok"

@thewolfinlace

Thewolfinlace

Content Focus

dark fashion | fragrance | sustainable beauty

𝘋𝘢𝘳𝘬 𝘧𝘢𝘴𝘩𝘪𝘰𝘯, 𝘧𝘳𝘢𝘨𝘳𝘢𝘯𝘤𝘦, 𝘢𝘯𝘥 𝘧𝘰𝘭𝘬𝘭𝘰𝘳𝘦. 🪐

134.5K
followers
984
posts
Guides health practitioners with clean beauty and business mentorship.
3
Profile avatar of "Maggie Berghoff" on "tiktok"

@maggie_berghoff

Maggie Berghoff

Content Focus

clean beauty | health coaching

Founder|CEO Top business mentorship for ONLINE health practitioners/coaches

155.5K
followers
1.5K
posts
Shares beauty recommendations and lifestyle tips with a clean beauty focus.
4
Profile avatar of "Gia Gabriella" on "tiktok"

@giagabriellaa

Gia Gabriella

Content Focus

beauty recommendations | clean beauty | lifestyle

faith & lifeeee ♡ giavannagab@gmail.com founder of @Sunday Mornings LLC.

222.0K
followers
295
posts
Delivers cultural content with a sustainable beauty emphasis.
5
Profile avatar of "Cocoa Butter" on "tiktok"

@cocoabutterofficial

Cocoa Butter

Content Focus

Sustainable beauty | Cultural content

Culture is the main ingredient. Apply liberally. ✊🏾 ⬇️ Watch full videos ⬇️

671.9K
followers
1.7K
posts
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Advocates for eco-friendly beauty and sustainability with a focus on reducing waste.
6
Profile avatar of "Brennan Kai" on "tiktok"

@brennan.kai

Brennan Kai

Content Focus

sustainable beauty | eco-friendly practices

the girl born on earth day™️ enemy of food waste 🌎 imperfect sustainability 🌿

172.1K
followers
1.3K
posts
Nurse and educator promoting cruelty-free and sustainable beauty products.
7
Profile avatar of "Penny Tovar RN, BSN" on "tiktok"

@pennytovar

Penny Tovar RN, BSN

Content Focus

sustainable beauty | cruelty-free products

🇲🇽 nurse + educator + special needs mamá 🩺 teampenny@gersh.com

476.3K
followers
275
posts
Educates on sustainable living and climate change with a focus on eco-friendly beauty.
8
Profile avatar of "Alyssa Barber" on "tiktok"

@newlifestyleabb

Alyssa Barber

Content Focus

Sustainable Living | Climate Education | Eco-friendly Beauty

🌍 Sustainable Living, Community, Climate Education 📍STL 👇Let’s Make Change

369.6K
followers
985
posts
Simplifies clean beauty and low-tox living for a healthier lifestyle.
9
Profile avatar of "Catherine Lockhart" on "tiktok"

@catherine_lockhart

Catherine Lockhart

Content Focus

clean beauty | low-tox living

🍓let's make clean beauty & low-tox living easy 📧catherine@fromatoztalent.com

176.9K
followers
1.5K
posts
Delivers holistic nutrition advice with a focus on health, hormones, and clean beauty.
10
Profile avatar of "Grace Wagner" on "tiktok"

@glowingwithgracee

Grace Wagner

Content Focus

health | wellness | clean beauty

holistic nutritionist health | hormones | recipes 💌britt@thearteagency.com

369.5K
followers
773
posts

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Mega(1M+)

Offers sustainable beauty insights and skincare routines to a large audience.
1
Profile avatar of "vanessa🎀" on "tiktok"

@vanessafaga

vanessa🎀

Content Focus

sustainable beauty | skincare routines

🎀🍵🎧 💌 vanessafaga@select.co

1.6M
followers
1.3K
posts
Blends makeup artistry with sustainable beauty and vintage collecting expertise.
2
Profile avatar of "Erin Parsons" on "tiktok"

@erinparsonsmakeup

Erin Parsons

Content Focus

Makeup artistry | Sustainable beauty | Vintage collecting

📧 Cristiano@erinparsons.us 📧 💋MUA/Vintage Collector💋

2.7M
followers
536
posts
Engages millions with beauty, self-care, and sustainable living practices.
3
Profile avatar of "Niki’s Side Of Cleantok" on "tiktok"

@operation_niki

Niki’s Side Of Cleantok

Content Focus

Beauty | Self-care | Sustainable practices

JESUS🙌🏾 Mom🤎Wife💍 Cook✨Clean✨Organize✨Self Care 👇🏾AMAZON✨LINKS✨EMAIL👇🏾

5.3M
followers
767
posts
Shares lifestyle and clean beauty tips with a strong emphasis on family and home life.
4
Profile avatar of "Jessica Alba" on "tiktok"

@jessicaalba

Jessica Alba

Content Focus

Lifestyle | Clean Beauty | Family

I ❤️ my fam -food -discovering new places but there’s no place like home

8.9M
followers
757
posts
Reviews eco-friendly beauty products with a humorous twist for a large audience.
5
Profile avatar of "ULTIMATE" on "tiktok"

@ultimatebykomi

ULTIMATE

Content Focus

Eco-friendly beauty | Product reviews

Beauty gone wrong...☕️ For collabs; contact@komi.group

1.1M
followers
1.9K
posts

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